I wanted a website for our store that would start generating more walk-in customer traffic. The old ways of advertising were not working for us. The local people who read the paper and buy our products were already coming into the store. We wanted to get some new customers. Since pretty much everyone searches online first for things now, we decided to hire a Michigan web design company to build us a website that would get us to the top of the search results page. This is a whole lot more work than you might think.
First, the web design company that will be handling your SEO needs to know what terms and phrases your customers are searching for online when they are looking for a business like yours. You need to incorporate that phrasing and search terms into the content of your website.