I wanted a website for our store that would start generating more walk-in customer traffic. The old ways of advertising were not working for us. The local people who read the paper and buy our products were already coming into the store. We wanted to get some new customers. Since pretty much everyone searches online first for things now, we decided to hire a Michigan web design company to build us a website that would get us to the top of the search results page. This is a whole lot more work than you might think.
First, the web design company that will be handling your SEO needs to know what terms and phrases your customers are searching for online when they are looking for a business like yours. You need to incorporate that phrasing and search terms into the content of your website. It also has to be done in a way that will get the search engine algorithm to like your site. You do not want to do anything to get your ranking lowered, or worse, delisted.
There are all kinds of companies out there that promise all kinds of things when it comes to developing a business website and handling all of the content and SEO. Only a few of them can really deliver. That is why we chose a Michigan web design company we had heard about that does websites for businesses. Another thing we realized before we even called was the part we would have to play in the creation of the domain.
If you truly want a great business website, you have to put time in with your developers to come up with quality content that will keep your customers reading your pages. You cannot rely on any company to come up with every bit of text for your site on their own. You may not have to write the prose, but you do need to help them research what it is you do and what makes you special. They will use this information to build you what can become an award winning website.